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Certified Marketing
Executive (CME)
Marketing is one of the growth industries of the world, with more
and more jobs on offer. Covering a wide range of occupations in different
organisations - many of them overlapping they offer the opportunity of an
interesting career with many opportunities to progress. The Association of
Tourism and Hospitality Executives provide the highest quality courses in Marketing
which has been accredited by ASET/EDI, one of UK’s largest and most respected awarding
bodies. The course is short and effective. It is designed to provide the basic
knowledge required to start or get established in the industry. The cost has
been kept deliberately low at £75.00.
Becoming a Certified
Marketing Executive will provide a qualification that employers will recognise.
We email more than 20,000 businesses each month keeping them informed of
progress.
A few questions and
answers:
What Is A Certified Marketing
Executive?
The Certified Marketing Executive designation represents someone who has
achieved competence in marketing skills required to add value, drive business
performance, and build quality practices within organizations. The CME
credential indicates a commitment to excellence based on a strong, ethical
foundation and dedication to lifelong learning.
What Is The Certified Marketing
Executive (CME) Program?
The Certified Marketing Executive (CME) Program is the globally recognized
certification program of the Association of Tourism and Hospitality Executives
(ATHE) of UK, a leading organization
dedicated to empowering tourism and hospitality professionals to excel in
service performance.
What Are The
Benefits of Being a Certified Marketing Executive?
Earn professional
recognition from your employer and colleagues
Distinguish yourself
with 'CME' after your name on your business card and resume.
Position you to
compete and succeed in the global workplace
Demonstrate your
commitment to personal professional development and lifelong learning
What does the course cover - see below? LEARNING OUTCOMES ASSESSMENT CRITERIA The learner will: The learner can: Explain how marketing principles apply to different types
of businesses. Describe in detail the
components of the marketing mix. Explain the benefits of
segmentation for a business you are familiar with. Identify the marketing strategies and communication of
any major organisation. Describe the advantages
of branding in relation to a product you have studied. Design a SWOT analysis
for a business you are familiar with. Explain how sales promotion is used to promote products
and services in an industry you have studied. Identify and evaluate
two external influences when promoting a specific product. Identify and analyse
three marketing objectives when planning a promotional campaign. Explain the part market research has in the selling of
products and services. Evaluate, using examples
two advantages and two disadvantages of both primary research and secondary
research. Explain two internal and
two external sources of information to a business when planning
a marketing campaign.
To qualify, you must meet the following:
Have
completed an equivalent course in Marketing from an approved institution
Or have completed the
Certified Marketing Executive (CME) Program offered by ATHE authorized
providers
Have passed the CME
Examination which is a choice of 5 questions from 12 to be completed online or
in a classroom. Each answer will be approximately 500 words.
What Are Other Benefits
When You Passed The CME Examination?
You can now register for the course by clicking Student
Registration
How are students
assessed:
The student will
undertake a short course online which will then be forwarded and marked either by the centre or ATHE directly.
How will students
learn:
The students will be
provided with a username and password to enter the site where they will be
guided to the specific course.
What is the cost:
The cost for one unit
course is £75.00 with nothing else to pay. You can register by completing the
enrolment form by clicking the link at the top of this page.
What happens at the
end:
Once the student has
completed the course successfully they will be provided with a certificate from
ASET so the course will carry some weight.
How does the student
apply: As there are no entry requirements the student can simply purchase the
course online and we will contact the student within a day or so with
instructions as to how to proceed.
Students can access
this course resources by going on the restricted site, clicking on Certified
Development Programme and then Certified Marketing Executive
What next?
The recommended learning hours for this course is 29 which
can be spread over a period of up to 3 months..
The fee for the course is £75
All course fees
include access to your Tutor via telephone or email.
The course fee
includes the online resource bank covering ALL the course and study guide.
If you require any more
information
Return to
You can either purchase this
course online, by post (see contact us) or by bank transfer - details as below
-
Company: Association of Tourism
and Hospitality Executives Ltd
Bank: LloydsTSB,
Sort Code: 30 96 16
Account No. 00860517
Swift or BIC No.LOYDGB21519
I Band: GB14LOYD30961600860517
Association of Tourism and
Hospitality Executives Ltd., 39
Mundesley Road, North Walsham, Norfolk NR28 0DA