About ATHE - Advanced International Diploma in Travel and Tourism - International Certificate in Travel and Tourism - International Certificate in Tourism Hospitality - Certified Hotel Professional - Certified Tourism Professional - International Diploma in Business Management - Certified Business Travel Professional - Learning Outcomes of ATHE courses - Payment Details - ATHE membership
Hospitality
is an essential ingredient of almost all travel and tourism experiences. Hospitality
can be the core business of some industries while to others it may be secondary
albeit a profitable one and an essential one.
This course is meant to be an
introduction to the industry. Students who are successful in getting the
certificate can proceed to the Diploma course.
Introduction to Hospitality
Sectors within the Hospitality
Industry
Marketing and Sales promotion
Customer Service
Food and Beverage
Certified Hotel Professional
We have centres in UK, Africa, Gulf region and Asia
where students can attend full or part time
If you would like to discuss this with a trained careers advisor before deciding just call
You have a choice as to how to take this course. All the text is available online and you will be given a username and password to access this. You will also be given a CD which will include the units and sample questions. There is also an option for hard copies. You will be able to discuss this with your tutor or if you wish you can ring us today on 08452 60 1944.
As well as the course material students will also
receive a monthly magazine updating news on the tourism and hospitality
industry. .
This course is ideal for anyone
involved in the Hospitality industry anywhere in the world as it is internationally biased.
Contents The aim of the course is to develop a
critical knowledge of various aspects of hospitality. The certificate programme is
divided into 8 units. Four are mandatory. The duration of the course depends on
the time you have available and can vary from 6 months to two years or
more. Academies and Colleges can get
approval to add their own units which need to be approved in advance. You have the option to attend any one of our classes in centres worldwide (not included in fee below)where you will meet other students and be taught by qualified tutors. If you cannot attend a centre, part or full time, then distance learning is the answer where you will still have contact with a tutor. What
will happen: You
will receive your course by first class post or use our online facilities. The course text runs into nearly 1000
pages. You can of course print it out
yourself in your own time. The advantage of online is that the course is
continually updated. As
soon as you have received your course and username/password you can start your
online studies. There are no time limits to complete the course. You will be
able to look at typical questions so that you can have an idea of the level
required. You
will be given the email and address of a personal tutor who will be available
during the day and at times during the evening to talk to you if necessary. At
the end of each unit you will complete a multi choice set of questions as well
as some written questions. You will then email them directly to your tutor who
will mark and grade them. They will be returned to you. If you want to improve
your work, the tests can be re submitted. An ATHE Certificate can be provided
for each module. If in
the unlikely event that you do not pass, we will continue to tutor you free
until you do pass. After
the satisfactory completion of all 6 units you will receive the final diploma from the Association of Tourism and Hospitality Executives. You will then be able to show this to employers or colleges as proof of
knowledge. Delivery
of course: Unit
1 will be done first and a short test taken at the end to show proof of
understanding. After that anyone of the
three further units can be taken. All other three mandatory units however must
be completed but the order of units taken can be made by arrangement with ATHE
or the Centre. Students
are expected to keep in touch by email or post. Telephone calls can only be
made by arrangements with your tutor. Students are advised to use email as a
response can sometimes be done within minutes and certainly within a day. The
International Certificate in Hospitality is assessed by means of a written
examination. An optional assignment can be done by arrangement with ATHE.
The assignment can be organized by the centre tailored to the optional units
that the student has chosen. Some centres will have a short online test after
each unit to make sure that the student is proceeding satisfactory. On
successful completion of the course a certificate will be provided by ASET as
well as the Association of Tourism and Hospitality Executives. Successful students will receive
a Pass, Merit or Distinction grade. They
are purpose-written, designed and have been developed against the high quality
criteria laid down by the awarding bodies and the Association of Tourism and Hospitality
Executives and which need to be acceptable to Universities. They'll take you
through your subject just as lectures would, and give you a ready-made
reference that you can use like a textbook and at the start of your revision.
You never miss out on any part of the course, don't have to struggle to take
notes as a lecturer speaks, and can keep going over the same section of work
until you understand it fully. You'll also have regular self-checking exercises
in the learning materials to help you to gauge your progress and build
confidence, and exam-style assignments for you to send to your tutor. You
will have your own personal tutor. When you enrol with ATHE, a personal tutor will
be assigned to you. Your tutor will be with you throughout your course. They
will correct your assignments and give you any helpful advice on the way to
achieving your education goals. Any time you have difficulty with a section of
your course, you can contact your tutor via email, letter or telephone. The
tutors are all experienced in hospitality and are eager to pass on their
knowledge. You can be confident during your studies that there is someone to
help you at all times. What next? Some other information we would like include is your ambitions
after completing the course. This will help us as many of our centres have
links with employment agencies. It will also be useful to let us know the
number of hours a week you have available for study. Once we have received your fee payable to Geoprojects or by
Bankers Draft as above we will provide you with the study material, name of a
tutor who will organise with you a study programme. The fee for the course is £240
You have two payment options available:
Full Payment Now: a single payment of £240.00 by cheque, postal order or online
Monthly Payments: Take advantage of our Monthly Payment Plan. Make a deposit of £75.00 and 5 monthly installments of £40.00 by standing order. There are NO INTEREST CHARGES.
All course fees include access to your Tutor via telephone or email.
The course fee includes the online resource bank covering ALL the course, textbooks and study guides. If you require any more information Return to
College attendance
Benefits of distance learning
Assessment method
Accreditation certificate
Learning
materials
You
can either purchase this course online, by post (see contact us) or by bank transfer - details as below -
Company: Geoprojects Ltd
Bank: LloydsTSB,
Sort Code: 30 96 16
Account No. 00744258
Swift or BIC No.LOYDGB21519
I Band: GB14LOYD30961600744258
Geoprojects Ltd., 39 Mundesley Road, North Walsham, Norfolk NR28 0DA
|
LEARNING
OUTCOMES |
ASSESSMENT CRITERIA |
|
The
learner will: |
The learner can: |
|
Understand the importance in terms of size and
scale of the hospitality industry. |
Explain using specific
examples the importance of hospitality within the travel and tourism
industry.
Analyse the conditions of employment for a person working in a
specific sector of the hospitality industry. |
|
Have full knowledge of
the different hospitality providers, both primary and secondary within the
travel and tourism industry. |
Explain why hospitality is important to secondary providers within the visitor attraction sector.
Explain how two
hospitality providers adapt their products and services to meet the needs and
expectations of different types of customers. |
|
Understand the functions
of hospitality providers within the travel and tourism industry. |
Describe the variety of functions in a major international hotel.
Compare and contrast the
hospitality functions of organisations operating in different sections of the
hospitality industry |
|
Evaluate how customers’ needs
and expectations influence the type of hospitality service provided in a
variety of sectors. |
Describe examples of good customer service in the hotel industry.
Explain two issues affecting customer service within the hospitality
industry using specific examples. |
|
LEARNING
OUTCOMES |
ASSESSMENT
CRITERIA |
|
The
learner will: |
The learner can: |
|
Have
full knowledge of the type of accommodation providers within the hospitality
industry. |
Explain the benefits of classification of grading
within the hotel industry to the customer.
Analyse the types of employment available at a
five star hotel in the UK or any country you are familiar with. |
|
Have full knowledge of the Food and Beverage
in at least two countries of contrasting development. |
Describe the importance of food sales in
clubs, pubs or taverns.
Analyse the main changes in drinking laws within
the UK during the last decade. |
|
Understand the part
hospitality plays at major sporting events in the UK and overseas |
Describe what corporate hospitality is and give examples.
Select any Sports
Hospitality business and describe the different products they can offer a
sports event. |
|
Understand the part that
food and beverage plays within the travel and tourism industry. |
Explain the part that
contract catering plays within the airline industry.
|
|
LEARNING OUTCOMES |
ASSESSMENT CRITERIA |
|
The learner will: |
The learner can: |
|
Explain
how marketing principles apply to different types of hospitality businesses. |
Describe in detail the
components of the marketing mix. Explain the benefits of
segmentation for any sector of the travel industry. |
|
Identify
the marketing strategies and communication of hospitality organisations. |
Describe the advantages
of branding in relation to any hospitality product you have studied. Design a SWOT analysis
for a destination you are familiar with. |
|
Explain
how sales promotion is used to promote products and services in the hotel
industry. |
Identify and evaluate
two external influences when promoting a specific hospitality product. Identify and analyse
three marketing objectives when planning a promotional campaign. |
|
Explain
the part market research has in the selling of products and services. |
Evaluate, using examples
two advantages and two disadvantages of both primary research and secondary
research in relation to the hospitality industry. Explain two internal and
two external sources of information to the sports industry when planning a
promotional campaign. |
|
LEARNING OUTCOMES |
ASSESSMENT CRITERIA |
|
The learner will: |
The learner can: |
|
Describe
the characteristics of customer care in the hospitality industry. |
Explain the meaning of
the word ‘customer service’ as it refers to the hospitality industry. Explain why the level of
customer care is more important in the hospitality industry than another
industry you are familiar with. |
|
Explain
the issues involved when assessing the quality of customer service. |
Describe the indicators
of both poor and good customer service in relation to the hotel industry. Give reasons why is it
so difficult to measure the quality of customer service in the hospitality
industry. |
|
Understand
the main methods of employee motivation within the hospitality industry. |
Describe the advantages
and disadvantages of tipping in restaurants as a way of motivating employees. Explain and give
examples of three non financial methods of motivating employees. |
|
Understand
the importance of consumer protection within the travel and tourism
industries. |
Explain, giving two
examples why the industry needs consumer protection legislation. Select two pieces of
legislation and explain their relevance to the hospitality industry. |
|
LEARNING OUTCOMES |
ASSESSMENT CRITERIA |
|
The learner will: |
The learner can: |
|
Explain
the importance of Food and Beverage to the tourist industry. |
Understand the value of catering to the
travel and tourism industry. Analyse the part that catering plays in attracting
visitors to a visitor attraction. |
|
Analyse the
variety of jobs available within the food and beverage sector. |
Analyse the type of
skills required to work behind a bar in a large hotel. Describe the
qualifications needed to become manager of a large visitor attraction. |
|
Understand
the basics of food and beverage management |
What are the main guest expectations within the
food service industry. Explain the importance of financial management in
the food industry. |
|
Understand the drink and food regulations in
at least two countries |
Compare drinking open
hours in two major tourist countries. Explain the difficulty
of implementing food regulations in two countries, one with a developed
tourist industry and another less developed. |