Learning Outcomes and Assessment Criteria for Advanced Diploma/Diploma/Certificate course

Certificate students will need to take three mandatory units and three optional units.

Diploma students will need to take four mandatory units and four optional units.

Advanced Diploma students will need to take four mandatory units and eight optional units.

For students who wish to specialise, one mandatory unit can be changed e.g. for students who would like a career in Hospitality, the optional Hospitality unit can replace the 3rd/4th mandatory unit.

The Units on Niue and Mauritius are aimed mainly at students from them countries but if any other student is interested, one of these units can be taken providing there is a tutor qualified to advice on these units.


 

 

 

 

 

 

 

 

 

 

 

 

 

Unit 1

An analysis of the Travel and Tourism Industry

 

LEARNING OUTCOMES

 

ASSESSMENT CRITERIA

 

The learner will:

 

The learner can:

Investigate the key factors that have affected the development of the travel and tourism industry since 1950

 

Identify and evaluate two areas of growth within the tourist industry.

Describe fully the major components of a package holiday and how they interact.

Examine the structure of the travel and tourism industry and the roles of organisations

 

 

Explain the impact that any two voluntary organisations has had on the growth of tourism in a region.

Assess the effect that any one national or international organisation has had on influencing tourism in a specific country.

 

Analyse the effects of supply and demand on the travel and tourism industry

 

Analyse the main factors that affect tourism demand

Investigate two factors that have affected the supply of tourism since 1995.

 

Evaluate the positive and negative effect of tourism and the impact on a local and national scale.

 

 

Identify and analyse two negative effects of tourism on a specific locality.

Analyse two strategies that have been used to minimise the negative effects of tourism in a country or region using examples.

 

 

Unit 2:       

Global Destinations

 

LEARNING OUTCOMES

 

ASSESSMENT CRITERIA

 

The learner will:

 

The learner can:

 Evaluate sources of reference and   research skills to provide a range of information

 

 

 

Identify two reasons why measuring tourist flows between generating countries and receiving countries is important.

 Describe two sources of information available to a tour operator searching for new destinations

 

Analyse major transport routes that link tourist generating and receiving areas worldwide.



Select any one major generating area and one receiving area in Europe and explain what part transport links has played in its growth as a tourist destination.

Describe fully what part two modes of transport has played in the development of tourism

 

Assess the factors that contribute towards a destination’s appeal.



Describe clearly two factors which makes Britain popular with incoming tourists.

Identify three factors that make a popular tourist destination.

Investigate the tourism potential of different locations.



Describe clearly three factors that can limit a destination reaching its potential.

Outline three conditions that are necessary for a tourist destination to reach its potential

Unit 3:       

Marketing and Sales promotion

 

LEARNING OUTCOMES

 

ASSESSMENT CRITERIA

 

The learner will:

 

The learner can:

Explain how marketing principles apply to different types of tourism businesses.

 

Describe in detail the components of the marketing mix.

Explain the benefits of segmentation for tour operators.

Identify the marketing strategies and communication of travel and tourism organisations.

 

 

Describe the advantages of branding in relation to any holiday product you have studied.

Design a SWOT analysis for a destination you are familiar with.

Explain how sales promotion is used to promote products and services in the travel and tourism industry.

 

Identify and evaluate two external influences when promoting a specific tourism product.

Identify and analyse three marketing objectives when planning a promotional campaign.

 

Explain the part market research has in the selling of products and services.

 

 

Evaluate, using examples two advantages and two disadvantages of both primary research and secondary research.

Explain two internal and two external sources of information to the tour operator when planning an overseas holiday.

 

 

Unit 4:       

Tour Operations

 

LEARNING OUTCOMES

 

ASSESSMENT CRITERIA

 

The learner will:

 

The learner can:

Investigate the changing nature of the tour operator sector of the travel and tourism industry.

 

Describe how the tour operator sector are meeting the challenge of recent marketing innovations within the travel and tourism industry.

Describe clearly two different categories of tour operators within the UK.

Analyse the stages involved in planning a package holiday programme

 

Explain, using an example, what is dynamic packaging

 

Examine the external factors that affect the planning, selling and operations of a package holiday programme

 

Assess economic factors that can have a negative effect on planning a package holiday.

Evaluate using appropriate example an external event that have occurred during the last three years which has had a negative short term impact on tour operations

Design, plan and cost a package for inclusion in a tour operator’s programme

 

Explain in detail using a timescale, the processes involved in planning a package holiday programme

Explain two issues that make costing a holiday so difficult for the tour operator

 

 

 

Unit 5:       

Customer Service and Consumer Protection

 

LEARNING OUTCOMES

 

ASSESSMENT CRITERIA

 

The learner will:

 

The learner can:

Describe the characteristics of customer care and how it differs with a more tangible product or service.

 

Explain the meaning of the word ‘perishability’ and its relevance to the tourist business.

Explain why the level of customer care is more important in the tourist industry than another industry you are familiar with.

Explain the issues involved when assessing the quality of customer service.

 

 

Describe the indicators of both poor and good customer service in relation to a specific type of business in the travel and tourism industry.

Give reasons why is it so difficult to measure the quality of customer service in the tourist industry.

Understand the main methods of employee motivation within the travel and tourism industry.

 

Describe the advantages and disadvantages of two financial methods of motivating employees.

Explain and give examples of three non financial methods of motivating employees.

Understand the importance of consumer protection within the travel and tourism industries.

 

 

Explain, giving two examples why the industry needs consumer protection legislation.

Select two pieces of legislation and explain their relevance to the travel and tourism industry.

 

 

 

Unit 6:       

Global Transport 

 

LEARNING OUTCOMES

 

ASSESSMENT CRITERIA

 

The learner will:

 

The learner can:

Examine the development of the transport industry during the 20th century.

 

Analyse how any one mode of transport have adapted to meet the needs of the modern day tourist.

Select one regulatory body and analyse its effectiveness within that mode of travel as regards tourists.

Investigate the main features and modes of transport which have helped in the development of the tourist industry.

 

 

Select one mode of transport and evaluate it’s effect on the tourist industry during the last 20 years.

Select one major tourist destination and analyse the effect that transport has had in its development.

 

Analyse the main issues affecting transport during recent times

 

Evaluate the effects that low cost airlines has had on the tourist industry in the UK.

Analyse the effect that deregulation has had on the transport industry in the UK.

 

Investigate the main transport flows both nationally and internationally.

 

 

Investigate the effect that a new 5th terminal at Heathrow will have on the travel and tourism industry.

Select one issue that affects international passenger flows and evaluate how organisations, private or public have responded.

 

Unit 7:       

Tourism and Sport

 

LEARNING OUTCOMES

 

ASSESSMENT CRITERIA

 

The learner will:

 

The learner can:

Investigate the link between sport and tourism.

 

 

 

 

Describe how a country has developed its sports industry to attract more tourists.

Select any major spectator sport and evaluate its development as a major special interest holiday.

Analyse trends and issues affecting the development of sport as a major tourist activity.

 

 

Select one issue involving women and sport and evaluate its implications.

Analyse the trend in sports participation for a specific age group during the last 20 years.

Explain the impacts of sports and major sporting events.

 

 

 

Select any sports or leisure activity and evaluate its economic contribution to the tourist industry in that region.

Analyse the economic impact that the 2012 Olympic Games could have on the East End of London and surrounding regions.

 

 

 

 

 

Unit 8:       

Rural Tourism

 

LEARNING OUTCOMES

 

ASSESSMENT CRITERIA

 

The learner will:

 

The learner can:

 

Understand how countryside tourism has developed during the last 50 years.

 

Identify and evaluate three historical developments which has led to the increase in rural tourism.

Analyse the implications of tourism on the agriculture industry selecting one issue as an example.

 

Describe the types of activities that are undertaken by specific types of tourists in the countryside.

 

 

 

Describe three types of activities that can be categorised as countryside recreation.

Explain three motivational factors which has led to the increase in the number of people visiting the countryside.

 

Explain the impacts of tourism in the rural areas.

 

 

 

Identify and analyse four economic impacts on a region which you have studied including both positive and negative

Analyse three environmental impacts on of increased rural tourism.

.

Understand how management organisations deal with countryside issues.

 

 

Select any one management organisation and evaluate its part in the tourist industry.

Select any major event since 1995 and analyse it’s effect on the rural tourist industry in the short term and long term.

Unit 9:       

Hospitality in the Travel and Tourism Industry 

 

LEARNING OUTCOMES

 

ASSESSMENT CRITERIA

 

The learner will:

 

The learner can:

1.     Understand the importance in terms of size and scale of the hospitality industry.

 

Explain using specific examples the importance of hospitality within the travel and tourism industry.

Analyse the conditions of employment for a person working in a specific sector of the hospitality industry.

 

2.     Have full knowledge of the different hospitality providers, both primary and secondary within the travel and tourism industry.

 

 

Explain why hospitality is important to secondary providers within the travel and tourism industry.

Explain how two hospitality providers adapt their products and services to meet the needs and expectations of different types of customers.

3.     Understand the functions of hospitality providers within the travel and tourism industry.

 

Describe the variety of functions in a major international hotel.

Compare and contrast the hospitality functions of organisations operating in different sections of the hospitality industry.

4.     Evaluate how customers’ needs and expectations influence the type of hospitality service provided in a variety of sectors.

 

 

Explain the value of grading within the accommodation industry.

Explain two issues affecting customer service within the hospitality industry using specific examples.

 

Unit 10

Business Travel