Learning Outcomes
and Assessment Criteria for Advanced Diploma/Diploma/Certificate course
Certificate students will need to take three mandatory
units and three optional units.
Diploma
students will need to take four mandatory units and four optional units.
Advanced
Diploma students will need to take four mandatory units and eight optional
units.
For
students who wish to specialise, one mandatory unit can be changed e.g. for
students who would like a career in Hospitality, the optional Hospitality unit
can replace the 3rd/4th mandatory unit.
The
Units on Niue and Mauritius are aimed mainly at students from them countries
but if any other student is interested, one of these units can be taken
providing there is a tutor qualified to advice on these units.
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LEARNING
OUTCOMES |
ASSESSMENT CRITERIA |
|
The
learner will: |
The learner can: |
|
Investigate
the key factors that have affected the development of the travel and tourism
industry since 1950 |
Identify and evaluate
two areas of growth within the tourist industry. Describe fully the major
components of a package holiday and how they interact. |
|
Examine
the structure of the travel and tourism industry and the roles of
organisations |
Explain the impact that any two voluntary organisations has had on
the growth of tourism in a region. Assess the effect that any one national or international organisation
has had on influencing tourism in a specific country. |
|
Analyse
the effects of supply and demand on the travel and tourism industry |
Analyse the main factors
that affect tourism demand Investigate two factors
that have affected the supply of tourism since 1995. |
|
Evaluate
the positive and negative effect of tourism and the impact on a local and
national scale. |
Identify and analyse two negative effects of tourism on a specific
locality. Analyse two strategies that have been used to minimise the negative
effects of tourism in a country or region using examples. |
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LEARNING OUTCOMES |
ASSESSMENT CRITERIA |
|
The learner will: |
The learner can: |
|
Evaluate sources of reference and research skills to provide a range of
information
|
Identify two reasons why measuring tourist flows
between generating countries and receiving countries is important. Describe
two sources of information available to a tour operator searching for new
destinations |
|
Analyse major transport
routes that link tourist generating and receiving areas worldwide.
|
Select any one major generating area and one
receiving area in Europe and explain what part transport links has played in
its growth as a tourist destination. Describe fully what part two modes of transport
has played in the development of tourism |
|
Assess the factors that
contribute towards a destination’s appeal.
|
Describe clearly two factors which makes Britain
popular with incoming tourists. Identify three factors that make a popular tourist
destination. |
|
Investigate the tourism
potential of different locations.
|
Describe clearly three factors that can limit a
destination reaching its potential. Outline three conditions that are necessary for a
tourist destination to reach its potential |
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LEARNING OUTCOMES |
ASSESSMENT CRITERIA |
|
The learner will: |
The learner can: |
|
Explain how marketing principles apply to different types
of tourism businesses. |
Describe in detail the
components of the marketing mix. Explain the benefits of
segmentation for tour operators. |
|
Identify the marketing strategies and communication of
travel and tourism organisations. |
Describe the advantages
of branding in relation to any holiday product you have studied. Design a SWOT analysis
for a destination you are familiar with. |
|
Explain how sales promotion is used to promote products
and services in the travel and tourism industry. |
Identify and evaluate
two external influences when promoting a specific tourism product. Identify and analyse
three marketing objectives when planning a promotional campaign. |
|
Explain the part market research has in the selling of
products and services. |
Evaluate, using examples
two advantages and two disadvantages of both primary research and secondary
research. Explain two internal and
two external sources of information to the tour operator when planning an
overseas holiday. |
Unit 4:
Tour Operations
|
LEARNING OUTCOMES |
ASSESSMENT CRITERIA |
|
The learner will: |
The learner can: |
|
Investigate
the changing nature of the tour operator sector of the travel and tourism
industry. |
Describe how the tour operator sector are meeting
the challenge of recent marketing innovations within the travel and tourism
industry. Describe clearly two different categories of tour
operators within the UK. |
|
Analyse
the stages involved in planning a package holiday programme |
Explain,
using an example, what is dynamic packaging |
|
Examine
the external factors that affect the planning, selling and operations of a
package holiday programme |
Assess economic factors that can have a negative effect
on planning a package holiday. Evaluate using appropriate example an external
event that have occurred during the last three years which has had a negative
short term impact on tour operations |
|
Design,
plan and cost a package for inclusion in a tour operator’s programme |
Explain in detail using a timescale, the processes
involved in planning a package holiday programme Explain two issues that make costing a holiday so
difficult for the tour operator |
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LEARNING OUTCOMES |
ASSESSMENT CRITERIA |
|
The learner will: |
The learner can: |
|
Describe
the characteristics of customer care and how it differs with a more tangible
product or service. |
Explain the meaning of
the word ‘perishability’ and its relevance to the tourist business. Explain why the level of
customer care is more important in the tourist industry than another industry
you are familiar with. |
|
Explain
the issues involved when assessing the quality of customer service. |
Describe the indicators
of both poor and good customer service in relation to a specific type of
business in the travel and tourism industry. Give reasons why is it
so difficult to measure the quality of customer service in the tourist
industry. |
|
Understand
the main methods of employee motivation within the travel and tourism
industry. |
Describe the advantages
and disadvantages of two financial methods of motivating employees. Explain and give
examples of three non financial methods of motivating employees. |
|
Understand
the importance of consumer protection within the travel and tourism
industries. |
Explain, giving two
examples why the industry needs consumer protection legislation. Select two pieces of
legislation and explain their relevance to the travel and tourism industry. |
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LEARNING
OUTCOMES |
ASSESSMENT CRITERIA |
|
The
learner will: |
The learner can: |
|
Examine the development of the transport industry
during the 20th century. |
Analyse how any one mode of transport have adapted
to meet the needs of the modern day tourist. Select one regulatory body and analyse its
effectiveness within that mode of travel as regards tourists. |
|
Investigate the main features and modes of
transport which have helped in the development of the tourist industry. |
Select one mode of
transport and evaluate it’s effect on the tourist industry during the last 20
years. Select one major
tourist destination and analyse the effect that transport has had in its
development. |
|
Analyse the main issues affecting transport during
recent times |
Evaluate the effects that low cost airlines has
had on the tourist industry in the UK. Analyse the effect that deregulation has had on
the transport industry in the UK. |
|
Investigate the main transport flows both
nationally and internationally. |
Investigate the
effect that a new 5th terminal at Heathrow will have on the travel
and tourism industry. Select one issue that
affects international passenger flows and evaluate how organisations, private
or public have responded. |
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LEARNING
OUTCOMES |
ASSESSMENT CRITERIA |
|
The
learner will: |
The learner can: |
|
Investigate
the link between sport and tourism. |
Describe how a country
has developed its sports industry to attract more tourists. Select any major
spectator sport and evaluate its development as a major special interest
holiday. |
|
Analyse trends and
issues affecting the development of sport as a major tourist activity. |
Select one issue involving women and sport and evaluate its
implications. Analyse the trend in
sports participation for a specific age group during the last 20 years. |
|
Explain the impacts of sports and major sporting events. |
Select any sports or leisure activity and evaluate its economic
contribution to the tourist industry in that region. Analyse the economic impact that the 2012 Olympic Games could have on
the East End of London and surrounding regions. |
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LEARNING
OUTCOMES |
ASSESSMENT CRITERIA |
|
The
learner will: |
The learner can: |
|
Understand how countryside tourism has developed during
the last 50 years. |
Identify and evaluate
three historical developments which has led to the increase in rural tourism. Analyse the implications
of tourism on the agriculture industry selecting one issue as an example. |
|
Describe the types of
activities that are undertaken by specific types of tourists in the
countryside. |
Describe three types of
activities that can be categorised as countryside recreation. Explain three
motivational factors which has led to the increase in the number of people
visiting the countryside. |
|
Explain the impacts of tourism in the rural areas. |
Identify and analyse
four economic impacts on a region which you have studied including both
positive and negative Analyse three environmental impacts on of increased rural tourism. |
|
. Understand how
management organisations deal with countryside issues. |
Select any one management organisation and evaluate its part in the
tourist industry. Select any major event since 1995 and analyse it’s effect on the
rural tourist industry in the short term and long term. |
Unit 9:
Hospitality in the Travel
and Tourism Industry
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LEARNING
OUTCOMES |
ASSESSMENT CRITERIA |
|
The
learner will: |
The learner can: |
|
1.
Understand the importance in terms of size and scale of the
hospitality industry. |
Explain using specific
examples the importance of hospitality within the travel and tourism
industry. Analyse the conditions of employment for a person working in a specific
sector of the hospitality industry. |
|
2.
Have full knowledge of the different hospitality providers, both
primary and secondary within the travel and tourism industry. |
Explain why hospitality
is important to secondary providers within the travel and tourism industry. Explain how two
hospitality providers adapt their products and services to meet the needs and
expectations of different types of customers. |
|
3.
Understand the functions of hospitality providers within the travel
and tourism industry. |
Describe the variety of
functions in a major international hotel. Compare and contrast the
hospitality functions of organisations operating in different sections of the
hospitality industry. |
|
4.
Evaluate how customers’ needs and expectations influence the type of
hospitality service provided in a variety of sectors. |
Explain the value of
grading within the accommodation industry. Explain two issues
affecting customer service within the hospitality industry using specific
examples. |