Course Summary
This course is designed to give students a good understanding of the
responsibilities of a manager and the techniques they will use to deal
with different situations.

Awarding Body
NCFE Pending

Qualification Level
Level 5

Duration
9 to 12 months, (our courses are flexible and will allow the student to complete at any time-scale under 2 years

Cost
See fees page -  www.ATHEuk.com/Fees

Progression
Students who have succesfully completed this course can progress to a top up degree at University of Wales (UWIC) - BA (Hons) International Business Administartion.  Also other Universities subject to agreement pending. See Progression Routes for latest news on ths updated at least weekly.

Potential Jobs
Students completing this course will usually work in Management or Administrative roles managing staff
in a variety of different scenarios from small to large businesses.

Assessment
This course is assessed by means of an exam which is held three times a year as well as internal unit tasks. The three hour examination will be held at the centre if there are sufficient students.  Papers will be marked at the centre and externally moderated by ATHE. All students are tested internally on each unit at the centre.  Suggested tasks for this will be provided on the Course Delivery Guidance notes. These will be marked internally and moderated by ATHE. Weighting will be 70% for Unit assignments and 30% for exam. If a students' mark for an exam question will be less than the pass mark, this will then be averaged with the unit test. If both are below a pass, the question or/and assignment will need to be re done.

Delivery of the course
The course is taught at ATHE accredited centres worldwide. It will have three starts, September, January and June with some flexibility for centres. Length of course is 9 months. Again there will be some flexibility but cannot be less than 6 months.
Students will need to take the four mandatory units and any four of the compulsory units for Level 5.
For the Diploma, (level 4) only two optional units must be taken
For the Certificate, (level 3) all mandatory units must be taken.

Unit Titles:

Mandatory Units
Unit 1 - Introduction to Business
Unit 2 - Business Finance
Unit 3 - Human Resource Management
Unit 4 - Marketing in Business

Optional Units
Unit 5 - Market Research
Unit 6 - Setting Up a Business
Unit 7 - Business Planning
Unit 8 - Introduction to the Internet and E-Commerce
Unit 9 - Business Law
Unit 10 - Communication Processes
Unit 11 - Business Travel
Unit 12 - Customer Care in Business
Unit 13 - Internet Marketing
Unit 14 - Business Globalisation

For more info on the content of these units see the bottom of the page

Entry Requirments
Level 5 - A diploma level qualification or equivalent
is the entry requirement for
this course
Level 4 - A certificate level qualification or
equivalent is the entry requirement for this course

Students need to be fluent in English unless course is undertaken in a country
where English is not the spoken or first language.

Unit Contents:

Unit 1 - INTRODUCTION TO Business (Mandatory)
Management Structure And Culture And Its Effect Performance
Factors Influencing Individual Performance
Organisational Theory In Relation To Management In Practice
Approaches To Management
Motivational Theories And Their Application And Performance Within The Workplace
Teamwork
The Impact Of Technology

Unit 2 - Business Finance (Mandatory)
Importance Of Credit Control
Variable And Fixed Costs During Economic Downturns
Debt Financing
Equity Financing
Considerations When Making A Major Investment
Payback Ratio Versus Yield Ratio
Examination Of Profit & Loss Account And Balance Sheet
Advantages Of Cash Flow Statement When Applying For Funds

Unit 3 - BUSINESS STRATEGY (Mandatory)
Organisational Audit
Significance Of A Business Strategy To Stakeholders
Strategic Planning Versus Operational And Tactical Planning
Swot And Pestel Analyses
Resource Requirements For The Implementation Of A New Strategy
Targets And Timescales For Achievement Of A Strategy

Unit 4 - HUMAN RESOURCE MANAGEMENT(Mandatory)
Workforce Planning
Employee Motivation And Appraisal Programmes
'Schools' Of Thought In Management
Problems Of Introducing And Implementing Change

Unit 5 - MARKET RESEARCH (Optional)
Benefits Of Primary Research And Secondary Research
Use Of Segmentation
Advantages And Disadvantages Of Using Qualitative And Quantitative Data
Graphical Methods Available To Illustrate Results Of A Sample
Market Research For A New Business
Techniques For Measuring Customer Response

Unit 6 - COMMUNICATION PROCESSES (Optional)
Processes Of Communication Within Businesses
Stages Of Communication
Problems Of Mass Communication
The Influences Of Culture And Gender In Communication
Verbal And Non Verbal Communication
Communication Channels

Unit 7 - BUSINESS GLOBALISATION (Optional)
Advantages Of Trading Blocs
Changes In The Balance Of World Trade
The Benefits Of Economies Of Scale
Globalisation And Cheaper Resources
Cultural Dimensions Of Globalisation
Implications Of Globalisation For Organisations And Their Management

Unit 8 – MACROECONOMICS (Optional)
Development Of Macroeconomic Theory
Relationship Between Demand And Supply
Fiscal Policy
Monetary Policy

Unit 9 - MARKETING AND SALES PROMOTION (Optional)
Marketing Principles
Marketing Strategies
Sales Promotion
Market Research

Unit 10 - CUSTOMER SERVICE(Optional)
Nature And Characteristics Of Customer Care
Issues Involved When Assessing The Quality Of Customer Service
Methods Of Employee Motivation
Consumer Protection

Unit 11 - BUSINESS LAW (Optional)
Current Issues Affecting Business Travel
The Role Of Trade And Regulatory Bodies In Business Travel
The Needs Of The Business Traveller
The Range Of Products And Services Available From The Business Travel Agent

Unit 12 - BUSINESS PLANNING(Optional)
Completion Of A Business Plan
Business Entities
Marketing Plans
Monitoring Financial Performance

Unit 13 - INTERNET MARKETING(Optional)
The promotional uses of the web
Order processing within the internet
Customer relationship management (CRM) and ways it can be utilized with the internet
Ways in which the internet can be utilized for marketing research.

Unit 14 - SETTING UP IN BUSINESS (Optional)
Reasons why people decide to set up their own business
Resources needed to set up and run a business
Sources of help and assistance including finance
Types of business ownership and the legal requirements for setting up and running a business

Unit 15 - Internet & E-Commerce (Optional)
The range of e-commerce
SEO and PPC
variants of e-business models
web design